Private Tourism
Service Jam Toolkit recommends the tools and methods below for your design process. The framework that resulted from the research is highly recommended for service innovation.
Service design is a creative process: not every tool or method listed is necessarily required, and any modification of a tool to better suit specific needs is welcome.
How to read the cards
Number of Projects: projects in this sector and field that used the tool. Sum of Projects Scores: those projects' evaluation scores added up. Project Score: the average score (sum ÷ number). Rating: the ranking value from the thesis; tools are listed with the highest rating first.
Ideation phase1 tool
-
Brainstorming
- Sum of Projects Scores
- 6
- Number of Projects
- 1
- Project Score
- 6.00
- Rating
- 7.00
Research phase5 tools
-
Personas
- Sum of Projects Scores
- 23
- Number of Projects
- 4
- Project Score
- 5.75
- Rating
- 1.95
-
Customer Journey Map
- Sum of Projects Scores
- 10
- Number of Projects
- 2
- Project Score
- 5.00
- Rating
- 1.40
-
Storyboards
- Sum of Projects Scores
- 10
- Number of Projects
- 2
- Project Score
- 5.00
- Rating
- 1.40
-
User Research
- Sum of Projects Scores
- 5
- Number of Projects
- 1
- Project Score
- 5.00
- Rating
- 1.20
-
System Map
- Sum of Projects Scores
- 5
- Number of Projects
- 1
- Project Score
- 5.00
- Rating
- 1.20
Prototype and test phase3 tools
-
Wireframing
- Sum of Projects Scores
- 18
- Number of Projects
- 3
- Project Score
- 6.00
- Rating
- 3.00
-
Business Model Canvas
- Sum of Projects Scores
- 7
- Number of Projects
- 1
- Project Score
- 7.00
- Rating
- 2.67
-
Desktop Walkthrough
- Sum of Projects Scores
- 6
- Number of Projects
- 1
- Project Score
- 6.00
- Rating
- 2.33